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Advertising IDs are essentially aliases for an Opening. 

• Advertising IDs are enabled for all OnShift clients, however, utilizing customized Advertising IDs is optional. Advertising IDs are visible on your company’s Current Opening pages and index to only Indeed.com.

  • Your Browse Current Openings page can be set up to be driven by either the Opening (requisition) or by the Advertising IDs.  By default, your job board will be set up to show Advertising IDs, but there may be reasons to use show the proper Opening.  Please direct any questions regarding this or to disable feature on the Current Openings page - contact support@onshift.com to request this adjustment.
    

• You can create several Advertising IDs for a single Opening. (OnShift recommends limiting variations to 2-3 per opening. Otherwise, there is a risk all your current openings will be ghosted (hidden/blocked) on third-party job boards for appearing suspicious, spammy or location “blasting”. )
  

• Each Advertising ID can take its own title and Location. 

  • The location can be any city & state.  It does not have to be a predefined location in OnShift Employ.  

  • Select 'Nationwide' to post throughout the USA. Please note: 'Nationwide' locations tends to be difficult to search on third-party job boards - Indeed.com will post for a fee - please reach out to your Indeed Rep for more information.

  • The title can be different from the Opening title.

  • The Job Description will stay the same as the Opening

Benefits

Advertising IDs are useful for a several cases:

• You might have an opening that is based out of a small town in between two larger markets.  Create a couple advertising IDs showing the job based in the larger markets in an effort to drive more traffic.

• The Opening may have a title that doesn't make it clear what the job role is - or spans a couple of usual roles.  For example, a job that's a hybrid sales/marketing position.  You can create an advertising ID with a title of 'Sales' and one of 'Marketing' to attract job seekers in both markets.

• You may have an Opening (requisition) that hasn't been filled, but is getting stale.  Creating a new advertising ID helps drive fresh traffic.

• You can set up your Advertising IDs to automatically refresh after a certain number of days (cannot be less than 14 days).

Auto-refresh

All clients have the ability to set auto-refresh on current Openings.

• Allows an active Job ID to maintain it's true create date

• Date refreshes on your Current Openings and to job boards, like Indeed - cannot be less than 14 days

• No longer have to clone and close Openings to push out a new opening date

• More accurate reporting: time-to-hire, EEO-1 number of openings, Job Requisitions report, etc.

Job Advertising tab - manage the number of days you prefer to refresh. If you do not wish for the opportunity to change dates, simply leave blank or '0'.

Why not less than 14 days?

New jobs opening too frequently on job boards is behavior associated with misleading, shady job opportunity or a virus/hacker.  The job board vendors can (and will) set job postings to invisible or denied until further investigated.

ADD A NEW ADVERTISING ID TO A CURRENT OPENING

Create the new updated Advertising ID first. The system will not allow you to delete before adding. This is to ensure that at least one Advertising ID is saved.