Advertising IDs
What are Advertising IDs are essentially aliases for an Opening and optional in Employ.
Advertising IDs are enabled for all OnShift clients, however, utilizing customized Advertising IDs is optional. Advertising IDs are visible on your company’s Current Opening pages and index to only Indeed.com. You may create several Advertising IDs for a single Opening.
OnShift recommends limiting variations to 2-3 per opening. Otherwise, there is a risk all your job ads will be flagged on third-party job boards for appearing suspicious, “spammy”, or location “blasting”.
By default, your Employ job board will be set up to show Advertising IDs, but there may be reasons to use show the proper Opening. Please direct any questions regarding this or to disable feature on the Current Openings page - contact support@onshift.com to request this adjustment.
Advertising IDs are found in Openings → Action column - Megaphone icon. The initial advertising ID is automatically generated, with the original opening title and location, when creating a new job opening.
The location can be any city & state in the surrounding area of the original location. It does not have to be a predefined location in OnShift Employ.
Select 'Nationwide' to post throughout the USA. This setting is for your Current Openings page and Employ tracking. Please note: 'Nationwide' locations typically require a paid sponsorship - please reach out to your Indeed Rep for more information.
The title can be different from the Opening title.
The Job Description will stay the same as the Opening
Benefits of Advertising IDs
Advertising IDs are useful for a several cases:
You might have an opening that is based out of a small town in between two larger markets. Create a couple advertising IDs showing the job based in the larger markets in an effort to drive more traffic.
The Opening may have a title that doesn't make it clear what the job role is - or spans a couple of usual roles. For example, a job that's a hybrid sales/marketing position. You can create an advertising ID with a title of 'Sales' and one of 'Marketing' to attract job seekers in both markets.
You may have an Opening (requisition) that hasn't been filled, but is getting stale. Creating a new advertising ID helps drive fresh traffic.
You can set up your Advertising IDs to automatically refresh after a certain number of days (cannot be less than 14 days).
Auto-refresh
All clients have the ability to set auto-refresh on current Openings.
Allows an active Job ID to maintain it's true create date
Date refreshes on your Current Openings and to job boards, like Indeed - cannot be less than 14 days
No longer have to clone and close Openings to push out a new opening date
More accurate reporting: time-to-hire, EEO-1 number of openings, Job Requisitions report, etc.
If you do not wish for the opportunity to change dates, simply leave blank or '0'.
If you are sponsoring paid ads on Indeed, auto-refresh must be '0' for the jobs sponsored.
Each time your job refreshes a new advertising ID number is sent to Indeed. Indeed view this as a new job posting and will drop your paid ad.
Why not less than 14 days?
New jobs opening too frequently on job boards is behavior associated with misleading, shady job opportunity or a virus/hacker. The job board vendors can (and will) set job postings to invisible or denied until further investigated.
How to add a new advertising ID to a currently open job
In Openings → in the Action Column - Megaphone icon to the right of the job
Enter new title and/or location - then hit ‘tab’. Another row of fields will surface. Add another , if
applicable, or
Click Submit to save
** Be sure to delete the original advertising ID. Otherwise the jobs will duplicate on your Current Openings and on Indeed.com.
To delete an advertising ID -
→ Click the 'x' in the action column on the right
→ Click ‘Submit’ to save changes