Who can create campaigns? Full Access Admin and Client Admin.
A campaign can also be created to add Google Analytic tags to every page.
A new campaign can be created when advertising on a job board not available in Employ.
A campaign can be created to set on tracking pixel on a stage or specified page on OnShift Employ website.
Setting Up a New Campaign:
→ Under Recruitment tab, select "Tracking Campaigns"
→ Click “New” button
→ Name the campaign (typically the source)
→ Description is optional and for internal purposes
→ Internal Tracking OnShift Tracking checkbox allows OnShift Employ to track the specific referral link. Do not check this if you are planning on using the source’s tracking pixels.
If using a vendor’s pixel, do not check Internal Tracking.
→ Published - check this to publish and use the tracking pixel
→ The 'Referral Source' and 'Referral Source Detail' will link an application back to the campaign. (How to manage Referral Sources)
Next step is to add the pixel.
→ Click the plus sign in Pixel List column of the new campaign
Details
→ Name (typically the source) Select name to identify the pixel for reporting purposes
→ Companies - Choose the companies you want to use the tracking pixel
→ Advertising Pixel Type
“All pages” places the pixel on each page as indicated in Advertising Pixel Placement. *All pages will place code on every page in front end of your website; this is useful when using Google Analytic tags.
“Conversion” allows the pixel to be placed on a specific page
→ Advertising Pixel Placement choose where where the pixel will fire on the page to place pixel
Inside <head>
Directly below <body>
Directly before </body>
→ Conversions Page available when Advertising Pixel Type Conversion is selected, choose which page you would like to track. An application process or specific page in your menu (which will only work with URLs from OnShift Employ)
→ Tracking Code
** If using a vendor’s pixel, add your JavaScript tracking Code (if customizing) in the box provided and check “Approved”. OnShift will review the pixel’s validity and security.
Using the Hoplinks:
There are 3 Hoplinks that are provided for tracking conversions. These links will redirect to either the homepage, Current Openings (Job Opening Browse), or a specific job position description (Job Opening View).
→ Copy the hoplink and paste into the job board advertisement, social media, or other advert.
To track a specific job use the Job Opening View link and replace {opening_id} with the job ID number
Important
Hoplink must be the link used in the actual advertisement or social media post to provide tracking.