OnShift® Employ Administrator User's Guide

Tracking Campaigns

Owned by Tessa Haneline (Unlicensed)
Last updated: Jul 25, 2024 by Taune Harris
3 min read

Full Access Admin and Client Admin users can create campaigns.

A campaign can be created:

  • to add Google Analytics tags to every page.

  • when advertising on a job board not available in OnShift Employ.

  • to set tracking pixels on a stage or specified page on OnShift Employ’s website. 

Setting Up a New Campaign

  1. Under the Recruitment tab, select Tracking Campaigns.

  2. Click +ADD.

 

  1. Name the campaign (typically the source).

  2. Description is optional and for internal purposes only.

  3. Internal Tracking – OnShift Tracking checkbox allows OnShift Employ to track the specific referral link. Do not check this if you are planning on using the source's tracking pixels.

  4. Published – check this to publish and use the tracking pixel

  5. Referral Source and Referral Source Detail will link an application back to the campaign.

  6. Submit to save the campaign.

If using a vendor's pixel, do not check Internal Tracking.

Add the Pixel

From your campaign list, click the plus sign under the Actions column.

 

  1. Select a Name to identify the pixel for reporting purposes (typically the source).

  2. Choose the Companies you want to use the tracking pixel.

  3. Choose the Advertising Pixel Type –

    • All pages places the pixel on each page as indicated in Advertising Pixel Placement. *All pages will place code on every page on the front end of your website; this is useful when using Google Analytics tags.

    • Conversion allows the pixel to be placed on a specific page.

  4. Choose the Advertising Pixel Placement to set where the pixel will fire on the page:

    • Inside <head>

    • Directly below <body>

    • Directly before </body>

  5. Conversion Page – Available when Advertising Pixel Type Conversion is selected. Choose which page you would like to track: an application process or a specific page in your menu (which will only work with URLs from OnShift Employ).

  6. Tracking Code – If using a vendor’s pixel, add your JavaScript tracking code (if customizing) in the box provided and check Submit. OnShift will review the pixel's validity and security.

Using Tracking Codes

There are 3 tracking codes provided for tracking conversions. These links will redirect to either the homepage, Current Openings (Job Opening Browse), or a specific job position description (Job Opening View).

Copy the tracking code and paste it into the job board advertisement, social media or other advert. 

To track a specific job, use the Job Opening View link and replace {opening_id} with the job ID number.

Important

The Tracking Code must be the link used in the actual advertisement or social media post to provide tracking. 

Sending the whole XML feed?

Click the magnifying glass icon next to the feed name. This will open the XML feed URL in another tab, which you can then copy for use.

 

See Campaigns Hits Report

 

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