Who can create campaigns? Full Access Admin and Client Admin users.
A campaign can also be created to add Google Analytics tags to every page.
A new campaign can be created when advertising on a job board not available in OnShift Employ.
A campaign can be created to set tracking pixels on a stage or specified page on OnShift Employ website.
Setting Up a New Campaign:
→ Under the Recruitment tab, select "Tracking Campaigns."
→ Click ADD.
Name the campaign (typically the source).
Description is optional and for internal purposes only.
Internal Tracking – OnShift Tracking checkbox allows OnShift Employ to track the specific referral link. Do not check this if you are planning on using the source's tracking pixels.
Published – check this to publish and use the tracking pixel
Referral Source and Referral Source Detail will link an application back to the campaign.
Submit to save the campaign.
If using a vendor’s pixel, do not check Internal Tracking.
The next step is to add the pixel.
Click the green plus sign in the Pixel List column of the new campaign.
Details
Name – Select a name to identify the pixel for reporting purposes (typically the source).
Companies – Choose the companies you want to use the tracking pixel.
Advertising Pixel Type –
All pages places the pixel on each page as indicated in Advertising Pixel Placement. *All pages will place code on every page on the front end of your website; this is useful when using Google Analytics tags.
Conversion allows the pixel to be placed on a specific page.
Advertising Pixel Placement – Choose where the pixel will fire on the page:
Inside <head>
Directly below <body>
Directly before </body>
Conversions Page – Available when Advertising Pixel Type Conversion is selected. Choose which page you would like to track: an application process or specific page in your menu (which will only work with URLs from OnShift Employ).
Tracking Code
** If using a vendor’s pixel, add your JavaScript tracking code (if customizing) in the box provided and check Approved. OnShift will review the pixel’s validity and security.
Using the HopLinks:
There are 3 HopLinks that are provided for tracking conversions. These links will redirect to either the homepage, Current Openings (Job Opening Browse), or a specific job position description (Job Opening View).
Copy the HopLink and paste into the job board advertisement, social media, or other advert.
To track a specific job, use the Job Opening View link and replace {opening_id} with the job ID number
Important
Hoplink must be the link used in the actual advertisement or social media post to provide tracking.